+Brand Seismology :: "Ad Fulcrum is to market share as..."

Here are recent thoughts for Advertorialists and creatives alike....((share accordingly))



Ideally we all vie for 'active' consumers but only the appropriate Ad Fulcrum will measure market share and garner continued customer support (thereby) creating a stronger eCRM/mCRM infrastructure. A Brand Seismologist can develop an active consumer into an inter-active customer by creating value; a Brand Seismologist is well aware that synergy becomes an imperative in garnering market share and that leveraging robust consumer relations is essential in order to nurture a better customer response.

In developing a PMA/DMA strategy are the requisite keys that a Brand Seismologist is required to use to optimize the user experience and to captivate a particular demographic or cross-segmentation of the population. "Digitas is a malleable confine that is dictated by spectrum and bandwidth, the value added by the creative and the collective ability to agency is crucial."

The digital arm dictates public opinion and consumer taste on a daily and hourly basis. As such, the Brand Seismologist will have the ability to develop stratagems that adhere to the sentient malleability that the internet and the world-wide web produce when married to traditional forms of communication. Creative and Cultural Tectonics are in area the summation of people activity and an active measurement (read: testament) to our inter-connectivity.

PMA (Poly Metric Analysis) and DMA (Dual Metric Analysis) create a more streamlined approach towards advocating on behalf of a product and/or service; they provide a campaign with a means of navigation which encompass both traditional and non-traditional media.

+JO.